Rock Solid Ideas, Inc.
What We Do
What We Do

What We Do

If you can't go through discovery, create a strategy and execute deliverables, you shouldn't be in this business.

So ask yourself…what are we really looking for in a creative partner?

Perhaps someone that is consistently thinking of you and bringing ideas to the table?

Perhaps someone that is a solutions designer and focuses on your bottom line as if it were their own?

Introducing the RS Personality Profiler

The RS Personality Profiler is a process designed to help organizations discover their true essence (personality).  This process allows you to then utilize the uniqueness of your organization in the strategizing, marketing and communication efforts to your internal and external target markets.

The Process

Stage 1 - Discover Your personality, Your strengths, Your motivation and Your public perception

  • Interview executive / key staff
  • Research your customer’s perceptions
  • Analyze existing brand landscape
  • Brand Archetype development

Our discovery process will reveal your voice. It's called your Brand Archetype. Your Brand Archetype will guide all your brand communications and align your messages.

Archetype Chart

Stage 2 - Strategize

  • Analyze findings
  • Align personality traits with fonts, colors, shapes, etc.
  • Create brand personality and organizational purpose message

Stage 3 - Develop

  • Brand message
  • Brand Identity
  • Brand architecture
  • Uses / Applications

Stage 4 - Execute

  • Develop and Implement launch plan
  • Launch to internal markets
  • Launch to external markets

At the end of the day it is people working with people creating the desired results.

So perhaps we can discuss things such as:

Strategy

  • Account Planning
  • Research
  • Competitive Analysis
  • Communication Audits
  • Strategic Planning / Positioning
  • Marketing Strategy
  • Implementation Plan
  • Creative Brief
  • Branding
  • Media Planning and Placement

Production

  • Animation
  • Art Direction
  • Audio/Video Production and Editing
  • Copywriting
  • Graphic Design
  • Illustration
  • Photography
  • Radio
  • Drone Aerial Photos / Video

Digital

  • Analytics
  • E-Marketing
  • Mobile
  • Search/Display Advertising
  • SEO
  • Social Media
  • Web Design
  • Responsive Web Programming and Content Management
What We Do