Success requires more than a great product. You need a great plan to go with it.
Let's say you've started building a better mousetrap. It's a fantastic product or service that may actually alter the world as we understand it. All very well and good.
Too bad "if you build it; they will come" is literally fiction. In today's marketplace, customers won't beat a path to your door regardless of how great your product is - unless they know it exists.
A great sales person can deliver results initially by harvesting the low-hanging fruit, but sooner or later that crop will be picked. Then what? For long-term growth and success, every company needs a well-constructed and executed marketing plan.
Your plan should be based on a sober appraisal of your challenges and opportunities, with the 21st Century realities of the marketplace and all the various marketing media in mind and with a precise understanding of both your brand and your most desirable customer.
In other words, you need a plan constructed by a talented Chief Marketing Officer.
Maybe you can't afford (and don't need) a full-time CMO, but what about a part-timer? Or better yet, someone you pay through a negotiated rate and for whom you don't have to cough up benefits, a corner office, etc., etc.
You need a talented CMO who will do the heavy lifting of creating and executing a marketing plan that drives profits and growth and helps to build a demand-generating machine that will harvest revenue over the long term.
We're not talking about a copywriter or a graphic designer. We're talking about a strategist, a big thinker, a brand builder, someone who can design the most cost-effective marketing plan possible - who happens to have graphic designers and copywriters on his team.
You need a Rock Solid hired gun CMO and a band of brand builders.
Rock Solid's team of strategists and creative types will help you create a marketing plan that will build your brand and move your units (or services). And they'll do it for far less than you'd pay for a full-time, experienced CMO.
Think hourly employee, but at the Corporate level, with international experience. And this is not our first rodeo. Rock Solid has already created ROI-driving marketing plans for several manufacturers ranging from regional to national and international in scope. People just like you and your team who work hard building top-quality, world-altering products and services.
Contact us today. It could be the communication spark that ignites your bright future.